The basis of all search engine rankings is keywords. Even though, search engines use all kinds of advanced level technology ... it all comes down to words.
Search engine users enter keyword phrases into a search engine to find the information they need.
Keyword is the term used for words included in a web page that would match words used by web surfers in finding that web page (from a search engine).
Keywords can simply be words included in the body text of the document, or added to the header using meta tags to increase the number of keywords. Selecting keywords, that match your target audiences' use of the web is a critical marketing tactic.
Whether you are optimizing your website for natural rankings or looking to start a pay-per-click campaign, choosing the right keyword will help.
For more indepth info on Keywords
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